Home2019-07-09T16:13:55+01:00

Social media and digital marketing for sustainable farmers

If you’re an organic or sustainable farmer or grower, we’re the only agency dedicated to helping businesses like yours make the most of digital marketing!

Our Services

Why choose Green Owl Media?

Do you sell direct to the public? Are you struggling to maintain a Facebook page? Is a monthly e-newsletter or blog a distant dream? Find out how we can help from just £5 a day!

Computer monitor featuring Green Owl Media website

What can we do for you?

From content and strategy development to community management, Green Owl Media has your digital marketing covered.

iPhones showing social media screens
Bunch of young onions in farmers' hands

We know our onions!

When it comes to farming and growing, 99.9% of digital marketing agencies don’t know their spuds from their onions – let alone the key differences between organic, regenerative or sustainable systems and conventional farming and growing.

Green Owl Media can successfully help with your day-to-day social media and digital marketing – leaving you free to get on with other tasks!

Frequently Asked Questions
Bunch of young onions in farmers' hands

We know our onions!

When it comes to farming and growing, 99.9% of digital marketing agencies don’t know their spuds from their onions – let alone the key differences between organic, sustainable or regenerative systems and conventional farming and growing.

Green Owl Media can successfully help with your day-to-day social media and digital marketing – leaving you free to get on with other tasks!

Frequently Asked Questions

“He always comes up with great suggestions.”

My weekly chats with Pete have really helped me to focus, build up a library of pictures, give thought to marketing and generally bounce ideas around. Without his support I would have no social media presence.

Coleshill Organics logo

Sonia Oliver, Coleshill Organics
Owner

“Peter at Green Owl Media has years of experience.”

Peter has years of experience, a deep understanding of the sustainable sector and is one of the best written communicators I have worked with. He finds the interest in a story and has a great knack of bringing that to life.

Soil Association logo

Ben Raskin, Soil Association
Head of Horticulture and Agroforestry

“Pete has given the farm a public face.”

Pete’s support and expertise over the last 5 years or so has been invaluable. Green Owl Media’s timely and informative Facebook posts have directed many new customers to our farm shop and wholesale business.

Westmill Organics logo

Pete Richardson, Westmill Organics
Owner

Let Green Owl Media help you grow online

We offer a trusted, cost-effective way for small businesses to maximize the benefits of social media and digital marketing.

For a FREE no obligation chat.

Packages and pricing

Here at Green Owl Media we offer our customers a choice of affordable packages with no hidden fees and no surprises.

Bronze

Bronze package icon

£150

/per month

1 Social media channel

Develop content strategy

Community management

Silver

Silver package icon

£225

/per month

2 Social media channels

Develop content strategy

Community management

Gold

Gold package icon

£350

/per month

2 Social media channels

Develop content strategy

Community management

Monthly e-newsletter

Mailchimp integration

Platinum

Platinum package icon

£450

/per month

2 Social media channels

Develop content strategy

Community management

Monthly e-newsletter

Mailchimp integration

Monthly blog post

Compare all features

Features Bronze Silver Gold Platinum
Social media channels 1 2 2 2
Identify target customers
Develop content strategy
Create and schedule all posts
Target key ‘social influencers’
Community management
Maintain photo archive
Weekly 15-minute call
Monthly report
Monthly e-newsletter
​​
MailChimp integration
​​
GDPR compliance
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Monthly 300-400 word blog
​​

Frequently asked questions

Do you have a question? See below for a list of our most frequently asked questions. If yours is not listed here, then please contact us!

How does it work?2019-05-29T14:46:39+01:00

Working with you, I will remotely manage all your digital marketing – including your social media, e-newsletter or even a website blog.

How does it work? We have a weekly phone call, where we discuss your activities and any specific marketing objectives. You then send me a few photos by email or text every week. (Most people find it easier to set aside a few minutes to take photos or send them at a set time each week.) I do the rest, writing and scheduling all social content, responding to any comments or queries, sharing interesting news and implementing our agreed marketing strategy.

I want more likes and followers. How can you help?2019-05-29T14:49:38+01:00

Yes! But we can do much better than that. While getting likes, followers and retweets is rewarding, we want your customers (and potential customers) to feel part of your business—to be engaged. We want them to understand why choosing your organic or sustainable products matters, and help them to understand your shared values. We also want to educate and inspire, too.

Yes, we will increase your likes and followers. (We helped Sonia Oliver at Coleshill Organics to grow her Facebook followers from 0 to well over 700!) But we also want to increase engagement and, ultimately, encourage your followers to become loyal customers. And that only happens when you post interesting, informative and inspiring content, together with consistent marketing messages. In addition to growing Coleshill Organics’ Facebook following, Sonia has recorded a 25% increase in veg box customers since working with Green Owl Media, as well as dramatically improved retention rates and positive customer engagement. That’s what we’re after.

How long are your contracts?2019-05-29T14:48:07+01:00

Our contracts operate on a month-to-month basis, with monthly payments made via a Direct Debit agreement. You can end the contract at any time by giving one months’ notice in writing.

Can’t I just do it myself?2019-05-29T14:52:11+01:00

Of course. I’m not going to pretend that Facebook or Instagram is beyond the skills of any farmer or grower. It’s not. After all, most of you are already part-time mechanics, soil scientists, vets, accountants, marketers, inventors and so on. If you can manage yourself, fantastic.

But while some organic farmers and growers successfully manage their digital marketing, it can take a lot of time to learn how to do things properly, let alone keep on top of it all or implement a marketing strategy or campaign. Have you ever gone to a website only to find the last blog was written a year ago? What happens if a customer question or complaint on your Facebook page goes unanswered for days—or even weeks? It hardly gives the best impression or customer experience. Finally, many farmers and growers simply don’t have the time or interest to train; they would rather get on with farming and growing.

At Green Owl Media, I offer a trusted, cost-effective way for small businesses to maximize the benefits of social media and digital marketing. And because I have knowledge and experience of organic production, I will ensure your social content is accurate, engaging and inspiring—every time.

Of course, if you ever want to take back the social media accounts and end our contract, you can give a months’ notice. But I’m confident you’ll be satisfied with our services!

Do I really need to hire an expert for social media?2019-05-29T14:51:13+01:00

If you’re going to make the most of Facebook and Instagram, it’s important to post regular content about what you’re up to—and respond quickly to questions, comments and, most importantly, criticism—or followers will soon lose interest or assume you have poor customer service.

That’s why many businesses contract out their digital marketing to specialist agencies. These agencies help to maintain Facebook or Instagram accounts, devise marketing strategies, write e-newsletters, blogs and so on. The advantages? It saves you time; the job is done professionally and consistently; customers feel engaged and valued.

But when it comes to farming and growing, most digital marketing agencies won’t know their (forgive me) spuds from their onions – let alone the differences between organic and conventional farming and growing systems or the kind of content to post. Try asking any prospective digital marketing agency about mycorrhizal fungi or whether sustainable intensification is a good idea…

With 20 years’ experiencing in the organic sector, and a proven track record of helping box schemes, farm shops, farmers’ markets and more, I can write informative and interesting content, making sure your customers feel listened to and valued, and helping to improve customer retention and build loyalty. You can get on with doing what you do best.

Peter Mundy, owner of Green Owl Media

Peter Mundy, Owner

A little bit about me

I set up Green Owl Media specifically to help sustainable and organic food and farming businesses make the most of social media platforms like Facebook and Instagram, as well as e-marketing.

Between 1999 and 2012, I worked for the Soil Association as editor of the Organic Farming magazine and have many years’ experience in copy writing, communications and digital marketing.

I live in the wonderful town of Frome, Somerset, with my partner and our daughter. In my spare time, if I’m not responding to my daughter’s every whim (or catching up on DIY), you just might find me out on the mountain bike in the local woods.

Get in touch

Need help managing your social media? Got a project you wish to discuss? Have a question? Contact us via the details below or simply complete our form; we aim to respond to all messages within 24 hours.

Contact details

  • 23 Avenue Road, Frome, Somerset, BA11 1RP

  • +44 (0)7958 720827

Office opening hours

  • Mon – Fri  9AM – 5.30PM

  • Sat – Sun  CLOSED

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