If you’re going to make the most of Facebook and Instagram, it’s important to post regular content about what you’re up to—and respond quickly to questions, comments and, most importantly, criticism—or followers will soon lose interest or assume you have poor customer service.
That’s why many businesses contract out their digital marketing to specialist agencies. These agencies help to maintain Facebook or Instagram accounts, devise marketing strategies, write e-newsletters, blogs and so on. The advantages? It saves you time; the job is done professionally and consistently; customers feel engaged and valued.
But when it comes to farming and growing, most social media and digital marketing agencies won’t know their (forgive me) spuds from their onions – let alone the differences between organic and conventional farming and growing systems or the kind of content to post. Try asking any prospective digital marketing agency about mycorrhizal fungi or whether sustainable intensification is a good idea…
With 20 years’ experiencing in the organic sector, and a proven track record of helping box schemes, farm shops, farmers’ markets and more, I can write informative and interesting content, making sure your customers feel listened to and valued, and helping to improve customer retention and build loyalty. You can get on with doing what you do best.